Marketing Strategies

EATS is a food incubator program, which fosters food industry entrepreneurship through education and training. The program offers business development support and professional experience from its leadership team to help startup and early stage food entrepreneurs launch their products into the marketplace. Learn more: please email training@iesmallbusiness.com.

Customer Engagement: It costs up to 3 times more to get a new customer than sell to a repeat customer. You can use a customer management system or a loyalty program software to stay engaged with customers.

Digital marketing: Consider implementing email marketing strategies to keep your customers and fans engaged with your business. These can be managed though platforms such as Mailchimp.

Social media marketing: Through social media, you can reach a broader audience. Interactive content like creating short videos or posting deals and coupons can help keep your product and services top of mind.